Playbooks composed of familiar plays like ‘Hail Mary’s’ guide football teams to victory every year, but what are the strategies that get them to championships? For many, it comes from the trick plays designed specifically for those players in that moment to win the tough games. As a Clemson University graduate I’ve been front row for both the traditional and trick plays resulting in victory, and even a few losses.

Similarly, healthcare organizations have long relied on traditional strategy playbooks to help answer the tough questions and guide their businesses to growth and success. As the healthcare landscape evolves, hospitals and health systems are less able to rely on traditional plays to stay in the game. With new reimbursement models, compressing margins, and a renewed emphasis on patient choice, healthcare organizations are challenged to adopt creative and data-driven strategies to optimize revenues, outperform competition, and ultimately disrupt the market.

As consumerism and innovation continue to influence the industry, how do you think the role of the traditional playbook will influence winning seasons in healthcare? Perhaps instead of using traditional playbooks to give us answers, we need a new playbook that challenges us to ask the right questions.

About the Author
Megan Farrell

Megan Farrell, Consultant, joined the KCG team in Winter 2018. Megan is passionate about improving the delivery of healthcare in the U.S. and specializes in hospital integration, service line development, and strategy. Notable projects include: project management of hospital merger and acquisition transactions and the execution of a regional Academic Medical Center affiliation strategy.

Farrell is a South Carolina native, graduate of Clemson University, and Master of Health Administration candidate at the Medical University of South Carolina. Prior to pursuing her graduate degree, she spent her early career in the medical device industry, where she partnered with hospitals throughout the region to drive revenues through minimally invasive approaches for laparoscopic surgery.  Farrell is a Presidential Scholar and serves on Student Government and the MUSC MHA Alumni Board of Directors.