Pride. Possess too much and you might come off arrogant. Demonstrate too little and you might be perceived insecure. Demonstrate just enough and you will set yourself apart from your peers.
I thought about this today as I walked past a young woman placing a sandwich-board advertisement outside of a new jewelry store. I watched her position the sign on the sidewalk, move it around so it would be out of the way of pedestrian traffic, and then stand back to evaluate the best angle for passersby to read.
I caught myself smiling as she adjusted it one last time. I thought of the effort she had put just into placing the sign on the street – imagining how much pride she must take in making and selling her jewelry. Bet her customers leave her store satisfied!
There are countless ways to show customers that you take pride in your work. What stands out most to you?