Client Overview

Tidelands Health [Tidelands] is an integrated health system located in coastal South Carolina, serving the region that spans from Charleston County to Myrtle Beach. In recent years, the U.S. Census Bureau recognized Tidelands’ primary service area as one of the fastest-growing metropolitan areas in America.

To accommodate this rapidly expanding patient base, Tidelands’ provider recruiting needs increased by 300%. However, having recently transitioned recruiting efforts from a third-party resource to a new, internal team, Tidelands’ ability to recruit providers was constrained by the lack of a structured recruiting program, established processes, or supportive technology systems.


The Solution

KCG was engaged by Tidelands to facilitate the development and optimization of the newly created provider recruiting program, including redesigning internal workflows, establishing meaningful communications and reporting strategies, and implementing the appropriate technology platforms to drive program success. To establish a recruiting program that was sufficiently structured to streamline Tidelands’ growing provider needs, KCG focused on three primary deliverables:

1. CURRENT STATE ASSESSMENT: KCG first partnered with the Recruiting Team to conduct a current state assessment – documenting all workflows, constraints, and opportunities involving everything from how they sourced candidates, the onsite interview processes, offer and negotiation steps, and all touchpoints in between. KCG then worked with key stakeholders to map ideal state workflows, supportive processes, and communication needs.

2. WORKFLOW REDESIGN: With the assessment complete and the ideal state articulated, KCG worked with stakeholders to create a multi-phased, recruiting pipeline process that had standard definitions, processes, and outcomes for each phase. Once this was agreed upon by leadership, KCG then began to systematically lean out the current state and ensure new workflows were operationalized within Recruiting and all supportive departments [MSO, HR, Finance, Legal, etc.].

3. ENABLING TECHNOLOGY: The last step in the process was to work with key stakeholders to create a simple candidate tracking tool that followed the pipeline phases and facilitated cross-enterprise communication and reporting. As Tidelands had a current license for SmartSheet™ and KCG had competency using that tool, KCG partnered with key stakeholders to build a custom candidate tracking tool that was aligned with the pipeline phases, supported all newly-established workflows and processes, and generated automatic tracking reports and candidate handoffs.

About the Author
Anthony Powell
Managing Director

Anthony [Tony] Powell, Managing Director, oversees the firm’s strategic growth and client delivery functions. With over 25 years of experience as a Senior Strategy and Operations Executive, Powell partners with hospital and health system leaders to enhance performance through his expertise in strategy and organizational transformation efforts. Notable projects include: the design, development, and implementation of a state-wide, multi-hospital health system; the alignment and integration of a nationally recognized medical university’s hospital, faculty practice plan, and college of medicine; the alignment of a multi-hospital community system’s ambulatory network and clinical delivery capabilities; and the development of an AMC/Community Hospital affiliation and acquisition strategy.

Prior to joining KCG, Powell was a member of the executive team at Blackbaud [BLKB], a $1.1B publicly traded technology-solutions company serving the global nonprofit market, where he oversaw global professional services and enterprise sales. During his tenure, his divisions consistently grew at a CAGR of 40% with the company tripling in size. Preceding Blackbaud, Powell spent nearly a decade leading regional and national nonprofits’ development functions – his last role being at the Smithsonian Institution in Washington, DC.

Powell’s leadership at KCG has received national recognition. KCG has been included in Inc. Magazine’s ‘Inc. 5000 Fastest Growing Companies’ and has been featured in Consulting Magazine as both a ‘Firm to Watch’ and a ‘Fastest Growing Firm.’ In addition to his accomplishments at the firm, Powell also serves as an Associate in the Department of Health Policy and Management at the Johns Hopkins Bloomberg School of Public Health. Powell earned a BA in Economics and English from Allegheny College.