The Medical University of South Carolina [MUSC] refreshes its enterprise strategic plan every five years, and in turn, each aligned entity does so as well. MUSC Health, MUSC’s clinical delivery arm, had significantly expanded since the last plan was completed in 2016, growing from a single Academic Medical Center primarily focused on the Charleston region to a state-wide system that included four acquired community hospitals, new joint ventures, and an increasing list of affiliates. Given this hyper growth, MUSC Health’s executive leadership was keenly focused on enhancing integration across its expanded footprint and sought insight and implementation support from KCG to ensure ‘systemness’ was a key element in its 2025 plan.
Clinical delivery at MUSC Health is built on 17 distinct Integrated Centers of Clinical Excellence [ICCE] which oversee all aspects of patient care across the health system. MUSC Health’s executive team determined that each ICCE would develop its own five-year strategic plan to align with the enterprise plan. Furthermore, the executive team needed a way to hold leaders accountable for executing their newly developed plans. Strategic planning on this scale had not been previously done at MUSC Health, and it provided an opportunity to engage physician and operational leaders across the system.
KCG, in collaboration with MUSC Health’s Strategic Planning Office, utilized a two phased planning approach to govern the work.
Phase 1: Strategic & ‘Systemness’ Planning
To kick off the process, KCG and the internal strategy team facilitated a series of meetings with each ICCE’s leaders and key system stakeholders to share market and operational data and identify 4-6 overarching strategies that would guide their work over the next three to five years. Development of supportive operational initiatives and metrics / KPIs followed – all of which were presented to MUSC Health’s executive team for review and final endorsement.
Phase 2: Near-Term Operational Plan
Acknowledging that strategy without tactics impedes results, KCG worked with each ICCE to develop a set of near-term operational projects that were identified as needing to be completed within the next 12-18 months. KCG then worked with ICCE leaders to create a robust database to track project details, including timelines, stakeholders, financial / resource requests, KPIs, etc.
As in Phase 1, ICCE leaders then presented their operational plans to MUSC Health’s executive team for feedback and endorsement – which was memorialized in a set of ‘memos.’ The memos then guided the work and set the stage for quarterly assessment and accountability meetings which served as a forum to discuss progress on projects, address any implementation barriers, and highlight new opportunities. MUSC Health’s executive team now had insight into all strategic and operational plans to ensure ICCE leaders were realizing the goal to drive integration across the entire health system.